New Website

Why would I choose Emplas to create a new website for me? Well, through Emplas’ retail business, T&K Home Improvements, we have spent tens of thousands of £’s using expensive and ineffective web design and creation companies! We did so until we employed a web team who were capable of delivering a clean, professional looking website that has a structure behind it that delivers sellable leads to your business, all at a price that does not break the bank.

Your new website will include:

• A choice of 3 different styles to choose from, that then is branded specifically to your business
• Pages (x 5) (suggested Homepage, About Us, Our Products, Photo Gallery, Contact Us)
• Photo Gallery - listing/presenting of each uploaded photo for the Trade site
• Banners - pulling in pre-created banner imagery and messaging to display
• Products - ‘list’ and ‘detail’ view of each product that has been activated for the Trade site; category filtering for refining by product range
• Contact & Enquiries - contact details, Google Map, and online enquiry form

Available features will also include:

• Text content
• Search (Products only)
• Accreditations
• Scrolling Customer Quotes
• “Instant Online Quote”, “Home Quote” and “Brochure Request” buttons
• Photos
• Products
• Google Map
• News articles
• ‘Like’ / ‘Share’ tool for products and articles
• Video upload feature
• Mobile optimised

Don’t spend thousands of £’s making mistakes like T&K did. Learn from our mistakes and take advantage of the quantum leap in leads that your new website will deliver.

* Jan 1st 2015 – October 26th 2015 (time of writing) appointments from the Internet (www.tkhi.co.uk) was 285 compared to 194 for the same period the previous year. An increase of 47%.

Your Leads

As a valued Emplas customer, we will set up your very own lead management tool - free of charge.

The lead management tool enables you to manage all of your leads in one easy to use place. “Instant Online Quote”, “Home Quote” and “Brochure Request” buttons will be set up on your website and you will start seeing leads flowing into your inbox immediately. *

As an Emplas customer, this is also free of charge to you.

* Please note that lead generation is subject to the amount of traffic being driven to your site upon sign-up to the service. We can review this with you. Please leave your contact details and EVA will call you back to discuss this with you.

Quotation Software

Do you send out written quotations? If so, do they do your company full justice as to why the customer would purchase from you? If you do not, is it because you simply do not have the time to do so.

You can create a quotation of your product choice within the space of 2 minutes. This is completely persoanlised for your business and as part of the set-up process, your dedicated Sales co-ordinator will visit you to ascertain what you and your product’s main selling features are. (We think we can help with the product part!)

Paint your company’s picture in it’s best light and improve your appointment to sale ratio for minimum cost.

* Jan 1st 2015 – October 26th 2015 (time of writing), T&K’s conversion ratio was 55.3% based on 849 sales out of 1536 appointments. (Please note 110 leads were still considered live at this time).

E-Marketing

Do you have a database of e-mail addresses that you would like to make the most of?

We can send out a branded, customised and targeted e-mail campaign with links straight to an area of your choosing. (e.g. a special offers page of your website). Cost effective brand building and lead generation!

*In 4 separate e-mail campaigns, in June, July September and October 2015 respectively, T&K received 258 visits to www.tkhi.co.uk from 148 users, with 9 leads generated.

Call Tracking

Think of this as the cheapest Sales and Marketing consultant you will ever encounter! We can help you monitor you online and offline marketing spend and its effectiveness, making a potentially massive improvement in your company’s profitability! The features of the service include:

• Website Tracking - Extensive information about each visitor who called your business, including: source; medium (PPC/Organic); keyword and even the web page which the visitor was viewing when they called.
• Offline Advertising Tracking - You could be using national or local press, direct mail in addition to online directories and email. We will be able to track exactly which media generates telephone calls for your business. This makes it easier to divert marketing spend to the most successful areas and improve your ROI.
• Call Tracking - Listen to your Sales and Customer Service calls to increase performance. With our call recording system there’s no need for complicated or expensive equipment – you can set up a number and start recording both inbound and outbound calls within minutes.

*This service has enabled to T&K to identify newspapers and magazines that have generated zero or very little calls. T&K were, therefore, able to quickly move this marketing spend into other more effective marketing mediums to gain more sales per £ of advertising spend.

My Personal Assistant

Whether you choose to undertake a new website with Emplas or simply want to add our lead generation tools onto your current website, the choice is yours.

HOWEVER, this will create a different challenge for you...

• Do you really have the time to contact the plethora of leads your website is generating and turn them into actual appointments.
• Do you really want to spend your evenings and weekends doing this?

Your designated Sales co-ordinator will:

• Promptly call your potential customer on your behalf to separate the “I’m just looking around at this stage” from the “I would like a quotation” shoppers
• Manage your lead management toolbox to ensure that no potential appointments are lost
• Provide reports to show how your leads are performing for you.

Just think - you only need to convert one or two extra jobs a week for you to be quids in.

* Jan 1st 2015 – October 26th 2015 (time of writing) 1148 “leads” were generated through the emplasmanager lead generating system via www.tkhi.co.uk. With the assistance of the Emplas Sales Co-Ordinator chasing these enquiries, this resulted in 285 appointments – A conversion ratio of 24.8%.

Pay Per Click

Pay Per Click is different to SEO in that you pay a fee every time a user clicks on one of your adverts online. It is a quick and easy way to catapult you to the top of the Google rankings whilst you wait impatiently for the SEO work to “kick in”.

Not only that, it has it’s own separate benefits in terms of brand building (with the adverts that annoyingly follow you around Google / Facebook, etc) and as a cost effective way of achieving sales.

PPC works by bidding for certain keywords in certain key locations. It is therefore imperative that your budget is managed competently and effectively so that you receive as many “quality” visits, and therefore enquiries from your website as possible per £ spent.

* T&K August 2015 snapshot as follows (please note conversions equates to leads received, whether this be through the forms on the website or tracked as a phonecall from the website):

Which

Coming Soon

SEO: Search Engine Optimisation

“You are only as good as your last result (Google Search Result!)”

For your website to generate enquiries, internet users need to be able to find your company near the top of the Search listings; whatever the Search Engine may be. With Google’s search algorithms becoming more and more accurate to identify genuine sites it is critical that your website is regularly updated with relevant content and credible “backlinks”.

Why would I choose Emplas to undertake the SEO work on my website? Well, through Emplas’ retail business, T&K Home Improvements, we have spent tens of thousands of £’s using expensive and ineffective SEO companies! Every month, we would question what value we were achieving for the £1,500 that we were spending every month. In many cases, not anything!

We did so until we employed a SEO team who were capable of:

• Understanding the Window, Doors and Conservatories market in the UK and BASED in the UK.
• Delivering results – namely visits to the site and helping to convert these visits into enquiries.
• Delivering the results in an understandable and presentable format

You can choose from either the Basic or Advanced SEO Packages.

The Basic package includes:

• 5 Keywords / 2 Geographical areas - For example, Double Glazed Windows / Wellingborough being one keyword and one geographical area.
• Geo targeted link building
• Google+ Optimisation
• Monthly keyword / analytics reporting

The Advanced package includes:

• 10 Keywords / 2 to 3 areas
• Geo targeted link building
• Google+ Optimisation
• Monthly reporting
• Competitor Research
• Research & Development
• SEO / keyword / Analytics / Reporting

* Jan 1st 2015 – October 26th 2015 (time of writing) Sales Value from the Internet (www.tkhi.co.uk) was £576K compared to £391K for the same period in the previous year. This increase of £185K of sales revenue, equates to an increase of 47% year-on-year. – Please note this is genuine “Google” type searches and not existing customers / recommendations that have come through the internet as a medium.

Up-to date Terms & Conditions

The vast majority of businesses within our industry are using out-of-date terms and conditions that do not meet today’s stringent legislation. A particular area of concern within these non-conforming contracts are those relating to relevant cooling off periods and cancellation tear-off sections on the Terms and Conditions.

Don’t spend thousands of pounds (like T&K did) on legal fees ensuring your terms and conditions are up to date. We will customise our template to suit your business for this minimal one-off fee.

DGCOS Membership

Have you ever had a customer who complains about an installation problem that simply isn’t there?

Have you had a customer that no matter what you do to rectify their concerns, you will simply never be able to satisfy them?

The chances are that over the last 12 months you would have experienced this problem, and from experience, you know how painful and time consuming this problem can be!

Emplas’ retail business, T&K Home Improvements, certainly has experienced such problems and have been very glad to have had the DGCOS by it’s side. Membership with the DGCOS has many benefits that include:

• DGCOS Scheme fully endorsed by Nick Ross (former BBC Watchdog & Crimewatch Presenter)
• Fully Vetted and Accredited Installers (to provide reassurance)
• FREE Consumer Advice Line: 0800 195 9433
• FREE Deposit and Stage Payment protection (up to 25% of the contract value)
• FREE Insurance Backed Guarantee (for every customer)
• FREE Mediation (to help fully resolve any disputes)
• FREE Independent Inspections (to assist with installation/product defects at DGCOS discretion)
• FREE access to The Ombudsman (to conclude any disputes without incurring legal fees or costs)

T&K, having been a member of the DGCOS since it’s inception, have found that the DGCOS are generally more expensive than the other Insurance Backed Guarantee providers out there, such as IWA and GGFi.

However, the benefits listed above, and in particular the Mediation and Independent Inspections services have been well worth the extra costs involved.

When the relationship with a customer has broken down to the point where there is simply no agreement that can be made, that is where the DGCOS’ services really benefit you. To take T&K as an example, these services have saved countless hours of management and, through the independent inspection and recommended actions report, have provided closure with the customer – and at no cost. (Other than what you pay per contract).

As an Emplas customer, there are no joining or annual membership fees for you to pay. This will save you £695 + VAT per year, compared to going through to the DGCOS directly.

If this is of interest, please contact us now and we can help you with the accreditation procedure that will be required for you to become a member.